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    You can train your operations or customer service staff on how it works — all live in the production environment. A promotion plan details how you plan writing plan a great classic business a Updating communicating with your prospects and customers. Primary and secondary profit center pricing. But challenges create opportunities. The best money comes from customers, not external investors. Marketing and sales plan The marketing and sales plan section of your business plan details how you plan to reach your target market segments also called target marketinghow you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success. Bill Sahlman: You can use this simple formula to develop a positioning statement:

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